Yoram Sher - Kieser-trained strength coach in London
Director, head coach and the only person on the floor. Strength coach and qualified sports therapist with 26 years of one-to-one practice in East Finchley, North London (N2).
A coach by training, a sports therapist by background.
Yoram qualified as a strength coach in 1999 and founded Ultimate Strength in East Finchley in 2005.
His sports therapy training shapes how programmes are set up around an old injury, a forthcoming surgery, or a long-standing condition - questions that can usually be discussed in the room rather than deferred elsewhere. We are not a clinic; for diagnosis or medical advice we always defer to your doctor or physiotherapist.
Background
Yoram qualified as a fitness trainer and sports therapist with Premier Training in 1998. The following year he began training as a strength coach at Kieser Training . He spent five years there before opening Ultimate Strength on East End Road in 2005, as a deliberate counterpoint to the prevailing gym culture. The studio has operated on the same principles, with the same equipment, since.
“Strength is a skill before it is a force. You learn it by performing each movement with attention, week after week. The weight follows the discipline, not the other way around.”
Yoram Sher
- 1999-2004
Kieser Training
Trained and qualified as a strength coach over five years.
- 1998
Premier Training
Qualified as a fitness trainer and sports therapist.
Working philosophy
Three principles guide every session, and have done since 2005.
- The client is not the equipment. The machines exist to load the body precisely; they are not the point. The coach watches the person, not the dial.
- Slower is safer, and stronger. Momentum is the most common cause of injury in resistance training. The super-slow cadence removes it almost entirely.
- Progress is written down. Every session is recorded by hand. Without a record there is no progress - only the impression of it.