Yoram Sher - Kieser-trained strength coach in London
Director, head coach and - most of the time - the only person on the floor. Kieser-trained strength coach and qualified sports therapist with 26 years of one-to-one practice in East Finchley, North London (N2).
A coach by training, a sports therapist by background.
Yoram trained and qualified as a strength coach at Kieser Training, the Swiss strength-rehabilitation group, before founding Ultimate Strength in East Finchley in 2005.
His sports therapy training shapes how programmes are set up around an old injury, a forthcoming surgery, or a long-standing condition - questions that can usually be discussed in the room rather than deferred elsewhere. We are not a clinic; for diagnosis or medical advice we always defer to your doctor or physiotherapist.
Background
Yoram qualified as a fitness trainer and sports therapist with Premier Training in 1998. The following year he began training as a strength coach at Kieser Training - a Swiss strength-rehabilitation group known across Europe for its work on lower back strengthening, spinal stability, and the use of the MedX resistance equipment that remains at the heart of our floor.
He spent five years at Kieser before opening Ultimate Strength on East End Road in 2005, as a deliberate counterpoint to the prevailing gym culture. The studio has operated on the same principles, with the same equipment, since.
“Strength is a skill before it is a force. You learn it by performing each movement with attention, week after week. The weight follows the discipline, not the other way around.”
Yoram Sher
- 1999-2004
Kieser Training
Trained and qualified as a strength coach over five years.
- 1998
Premier Training
Qualified as a fitness trainer and sports therapist.
Working philosophy
Three principles guide every session, and have done since 2005.
- The client is not the equipment. The machines exist to load the body precisely; they are not the point. The coach watches the person, not the dial.
- Slower is safer, and stronger. Momentum is the most common cause of injury in resistance training. The super-slow cadence removes it almost entirely.
- Progress is written down. Every session is recorded by hand. Without a record there is no progress - only the impression of it.